Search Engine Optimization

Website Not Getting Traffic?

Search engines change their algorithms. Your competitors change their websites. You make a change to your website but the search engines don't know how best to list your site. There are many factors that can effect where your website shows up on Search Engine Results Pages (SERPs).

Let's face it, running your business is a full-time job. Keeping up with the latest search engine changes is probably not highest on your to-do list.

Websites are akin to modern cars. They need routine maintenance by qualified experts to optimally perform. Let MSWhite & Co. be your pit crew.

What we will do

First would be to conduct a SEO Audit to get a baseline of the current state of your website in relation to major search engines.

The SEO Audit will identify key areas where improvements can be made and a plan of action for when and how findings will be addressed.

Secondly, we would develop a plan for ongoing maintenance and monitoring.

SEO Goals

Even though there are many facets to search engine optimization, the primary goals are the same:

  • Getting your website found by search engines
  • Matching searcher intent
  • Getting ranked high on SERPs
  • Increasing qualified traffic to your site

SEO Maintenance Plans Include

Analytics Monitoring

We make sure your website traffic is being tracked. Using this data can help identify how visitors are using your site.

Sitemap Maintenance

Sitemaps help to tell search engines what pages are on your site. They need to be kept current with page additions, updates, and removals.


There may be pages in your site that you do not want search engines to index. Robots.txt files are one tool to help with this.

Meta Descriptions

We optimize the text that shows up in SERPs to provide the ideal information to display to help entice searchers to click your link.

Google My Business

Google My Business (GMB) listings can help drive traffic to your business and have become an important component in SERPs.

Map Packs

Map Packs help show customers what businesses are in their area when they search.

And much more!